ITV, the UK’s biggest commercial broadcaster, has today released its financial and performance results for 2018 and reports that long-form online video views on ITV Hub, Hub+ and other ad-supported platforms have increased 32% from 337 million hours in 2017 to 446 million hours last year. ITV Hub, the company’s AVOD service, now has 27.6m registered users – up from 21.3m in 2017. Its SVOD service, Hub+, now has 265,000 paying users (a tripling in
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December saw a total of 298 million requests, with an average of 9.6m requests per day.
Overall, 2018 saw 89% growth in overall viewing hours. Live viewing was up 65%.
Children’s online time has settled at just over two hours per day, as a new study by Ofcom uncovers the reasons young people are drawn to video services such as Netflix and YouTube.
The number of households using two or more SVOD services has risen by 40% from 2.8 million to just under 4 million in the past year.
31% of over 4,000 viewers in the US and Canada do not currently or never have used any major monthly OTT/SVOD service
Investment in UK content by multichannel broadcasters has grown by 75% on 2011, yielding an increase in annual investment by multichannel broadcasters of £416m
48% YOY subscriber increase fuelled by investments in technology and exclusive content
Turns casual password sharing into incremental revenues for service providers
