Released today, a new global report from Grabyo has found video audiences are watching on social media and online streaming services more often than pay-TV services in all major markets except the UK.
The report surveyed over 9,600 people across the UK, Germany, Italy, Spain, France, Australia, and the United States.
The majority of consumers still watch video most regularly on free-to-air TV, with social media viewing coming in second. The global video market is