Growth – VOD Professional

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Ad Measurement Advertising AVOD Broadcasters Growth NewsITV Announces New Addressable Advertising Platform – Planet V

ITV has announced the launch of its new addressable advertising platform – Planet V. Unveiled on stage tonight at the company’s biggest commercial event of the year, the ITV Palooza at the Royal Festival Hall, by ITV’s Managing Director (Commercial) Kelly Williams and Deputy MD Simon Daglish, the fully programmatic, premium advanced advertising platform will launch at the beginning of 2020.

Planet V will allow advertisers and agencies control over the purchasing of their campaigns

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Growth Netflix News SVODNew Grabyo Report Highlights Accelerating Growth of Global OTT Market

VOD Pro News2 months ago3 min

A new research report from Grabyo has found the global market penetration of OTT services has hit 38%, with growth accelerating across all consumer segments.

The 2019 report comprises data from 9690 consumers across the UK, United States, France, Italy, Spain, Germany and Australia and highlights that OTT platforms are a more popular choice for video viewing than pay-TV services in every territory.

The study found that Netflix has hit 54% global market penetration, which

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Broadcasters Growth News PartnershipsBBC and Sky Agree New Content and Technology Partnership

VOD Pro News2 months ago2 min

Sky and the BBC have agreed a new partnership that will see the two broadcasters collaborate across content and technology.

Content collaboration

As part of the wide-ranging partnership, the BBC iPlayer app and connected red-button service will today launch on Sky Q, Sky’s next generation TV platform, offering Sky customers the full BBC iPlayer and red-button experience.

Sky viewers have long been able to enjoy BBC content on-demand via an integrated catch-up service across Sky+

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24i Advertising Apple Broadcasters Disney Features Film Studios Growth Mergers & Acquisitions Monetisation Netflix Pay-TV Product Development Strategy Supply Chain SVOD TiVo UI / UX VendorsIBC 2019 Review

Kauser Kanji4 months ago6 min

Another year, another IBC and my first impressions were that this one would be interesting only for its lack of interestingness. I was mistaken -- in a good way.

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Advertising Broadcasters Features Finances GrowthHow Quickly is Linear Ad Revenue Falling for Broadcasters?

Kauser Kanji5 months ago2 min

The world’s biggest broadcasters usually have four main revenue streams:

Content production – which is either commissioned independently, in partnership, or self-funded;
Content distribution – the content is sold to other broadcasters, perhaps in other territories, or aggregators like Amazon and Netflix;
Digital revenue – which comes from digital advertising (AVOD) or subscriptions (SVOD);
And linear advertising income which has traditionally been the biggest pot.

Together, these revenue streams form something of a virtuous circle

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Broadcasters Features Growth SVODHow Quickly Could BritBox Grow?

Kauser Kanji5 months ago6 min

I remember a morning, sometime in 2001, when I got into the office to find a couple of my colleagues, standing in the kitchen, having an animated conversation about “it”.

“It’s a hoverboard,” speculated one. “Finally!”

“It’s an urban delivery network that uses pipes!”, replied the other.

The speculation about “it” blazed across the internet and news media for the rest of that day; jet-propelled “Moon Boots” and an

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Broadcasters Growth News SVODITV Doubles Number of Hub+ Subscribers

VOD Pro News6 months ago2 min

ITV has presented a mixed bag of results in its latest financial performance report, published this morning. Advertising revenues were down 5% in the first half of 2019 falling from £890m to £849m. ITV Studios revenues also declined by 6% from £803m to £758m.

On the upside, however, the broadcaster’s domestic SVOD service, ITV Hub+, has almost doubled its subscriber base from 265,000 in 2018 to over 500,000 by July 2019. Online viewing (the total

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Finances Growth Netflix News SVODNetflix Posts Q2 2019 Results – Misses Subscription Growth Target

VOD Pro News6 months ago1 min

Netflix has posted erratic results in its latest financial results statement for Q2 2019. The streaming giant had expected to grow its user base by 5 million last quarter but could only manage 2.7m new subscribers. Despite this, Netflix still increased average paid memberships by 24% YOY while ARPU increased 3% year over
year on a reported basis. Operating margin of 14.3% (up 250 bps year over year) was also higher than its beginning-of-quarter forecast.

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Growth News Research49% of Video Ad Impressions in the US go to Connected TV

VOD Pro News7 months ago3 min

With impressions increasing nearly 60 percent year over year, connected TV (CTV) advertising now accounts for nearly half of impressions served, reveals the latest Video Benchmark Report from Extreme Reach (ER), the complete creative asset management solution for the ad industry. Based on Q1 2019 performance metrics from the company’s platform, AdBridge™, and specifically its proprietary video ad server, the report highlights the massive impact of CTV on multiple aspects of digital advertising.

The CTV-driven

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AVOD Growth News ResearchTVSquared Releases D2C TV Advertising Performance Report

VOD Pro News7 months ago2 min

TVSquared, a leader in TV attribution, released the findings of its 2019 Direct-to-Consumer (DTC) TV Advertising Performance report. DTC brands are one of the fastest growing groups of TV advertisers, devoting $3.8 billion in media spend to it last year alone. TVSquared’s report uncovers the TV buy elements that are driving response, spanning creative lengths, KPIs, programming genres, dayparts and days of week.

TVSquared analyzed 15 months of performance data and $138 million

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