Ad MeasurementAdvertisingAVODBroadcastersGrowthNewsITV Announces New Addressable Advertising Platform – Planet V
ITV has announced the launch of its new addressable advertising platform – Planet V. Unveiled on stage tonight at the company’s biggest commercial event of the year, the ITV Palooza at the Royal Festival Hall, by ITV’s Managing Director (Commercial) Kelly Williams and Deputy MD Simon Daglish, the fully programmatic, premium advanced advertising platform will launch at the beginning of 2020.
Planet V will allow advertisers and agencies control over the purchasing of their campaigns