Another year, another IBC and my first impressions were that this one would be interesting only for its lack of interestingness. I was mistaken -- in a good way.
The world’s biggest broadcasters usually have four main revenue streams:
Together, these revenue streams form something of a virtuous circle
I remember a morning, sometime in 2001, when I got into the office to find a couple of my colleagues, standing in the kitchen, having an animated conversation about “it”.
“It’s a hoverboard,” speculated one. “Finally!”
“It’s an urban delivery network that uses pipes!”, replied the other.
The speculation about “it” blazed across the internet and news media for the rest of that day; jet-propelled “Moon Boots” and an
ITV has presented a mixed bag of results in its latest financial performance report, published this morning. Advertising revenues were down 5% in the first half of 2019 falling from £890m to £849m. ITV Studios revenues also declined by 6% from £803m to £758m.
On the upside, however, the broadcaster’s domestic SVOD service, ITV Hub+, has almost doubled its subscriber base from 265,000 in 2018 to over 500,000 by July 2019. Online viewing (the total
Netflix has posted erratic results in its latest financial results statement for Q2 2019. The streaming giant had expected to grow its user base by 5 million last quarter but could only manage 2.7m new subscribers. Despite this, Netflix still increased average paid memberships by 24% YOY while ARPU increased 3% year over
year on a reported basis. Operating margin of 14.3% (up 250 bps year over year) was also higher than its beginning-of-quarter forecast.
With impressions increasing nearly 60 percent year over year, connected TV (CTV) advertising now accounts for nearly half of impressions served, reveals the latest Video Benchmark Report from Extreme Reach (ER), the complete creative asset management solution for the ad industry. Based on Q1 2019 performance metrics from the company’s platform, AdBridge™, and specifically its proprietary video ad server, the report highlights the massive impact of CTV on multiple aspects of digital advertising.
The CTV-driven
TVSquared, a leader in TV attribution, released the findings of its 2019 Direct-to-Consumer (DTC) TV Advertising Performance report. DTC brands are one of the fastest growing groups of TV advertisers, devoting $3.8 billion in media spend to it last year alone. TVSquared’s report uncovers the TV buy elements that are driving response, spanning creative lengths, KPIs, programming genres, dayparts and days of week.
TVSquared analyzed 15 months of performance data and $138 million
Released today, a new global report from Grabyo has found video audiences are watching on social media and online streaming services more often than pay-TV services in all major markets except the UK.
The report surveyed over 9,600 people across the UK, Germany, Italy, Spain, France, Australia, and the United States.
The majority of consumers still watch video most regularly on free-to-air TV, with social media viewing coming in second. The global video market is
IMDb, the #1 movie, TV and celebrity website in the world, announced today that IMDb TV, a free streaming video channel formerly known as IMDb Freedive, will triple its content selection, bringing thousands of new titles to the ad-supported service in the coming months. Additionally, IMDb TV will launch in Europe later this year, bringing a premium collection of movies and TV shows to customers for free.
Through new deals with studios like Warner Bros.,
C4's VOD service, All4, served 915m views over the year; digital revenues climbed 11% to £138m.
