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ITV has announced the launch of its new addressable advertising platform – Planet V. Unveiled on stage tonight at the company’s biggest commercial event of the year, the ITV Palooza at the Royal Festival Hall, by ITV’s Managing Director (Commercial) Kelly Williams and Deputy MD Simon Daglish, the fully programmatic, premium advanced advertising platform will launch at the beginning of 2020.

Planet V will allow advertisers and agencies control over the purchasing of their campaigns

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A new research report from Grabyo has found the global market penetration of OTT services has hit 38%, with growth accelerating across all consumer segments. 

The 2019 report comprises data from 9690 consumers across the UK, United States, France, Italy, Spain, Germany and Australia and highlights that OTT platforms are a more popular choice for video viewing than pay-TV services in every territory. 

The study found that Netflix has hit 54% global market penetration, which

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Sky and the BBC have agreed a new partnership that will see the two broadcasters collaborate across content and technology.

Content collaboration

As part of the wide-ranging partnership, the BBC iPlayer app and connected red-button service will today launch on Sky Q, Sky’s next generation TV platform, offering Sky customers the full BBC iPlayer and red-button experience.

Sky viewers have long been able to enjoy BBC content on-demand via an integrated catch-up service across Sky+

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The world’s biggest broadcasters usually have four main revenue streams:

  • Content production – which is either commissioned independently, in partnership, or self-funded;
  • Content distribution – the content is sold to other broadcasters, perhaps in other territories, or aggregators like Amazon and Netflix;
  • Digital revenue – which comes from digital advertising (AVOD) or subscriptions (SVOD);
  • And linear advertising income which has traditionally been the biggest pot.

Together, these revenue streams form something of a virtuous circle

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I remember a morning, sometime in 2001, when I got into the office to find a couple of my colleagues, standing in the kitchen, having an animated conversation about “it”.

It’s a hoverboard,” speculated one. “Finally!

It’s an urban delivery network that uses pipes!”, replied the other. 

The speculation about “it” blazed across the internet and news media for the rest of that day; jet-propelled “Moon Boots” and an

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ITV has presented a mixed bag of results in its latest financial performance report, published this morning. Advertising revenues were down 5% in the first half of 2019 falling from £890m to £849m. ITV Studios revenues also declined by 6% from £803m to £758m.

On the upside, however, the broadcaster’s domestic SVOD service, ITV Hub+, has almost doubled its subscriber base from 265,000 in 2018 to over 500,000 by July 2019. Online viewing (the total

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Netflix has posted erratic results in its latest financial results statement for Q2 2019. The streaming giant had expected to grow its user base by 5 million last quarter but could only manage 2.7m new subscribers. Despite this, Netflix still increased average paid memberships by 24% YOY while ARPU increased 3% year over
year on a reported basis. Operating margin of 14.3% (up 250 bps year over year) was also higher than its beginning-of-quarter forecast. 

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With impressions increasing nearly 60 percent year over year, connected TV (CTV) advertising now accounts for nearly half of impressions served, reveals the latest Video Benchmark Report from Extreme Reach (ER), the complete creative asset management solution for the ad industry. Based on Q1 2019 performance metrics from the company’s platform, AdBridge™, and specifically its proprietary video ad server, the report highlights the massive impact of CTV on multiple aspects of digital advertising.

The CTV-driven

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TVSquared, a leader in TV attribution, released the findings of its 2019 Direct-to-Consumer (DTC) TV Advertising Performance report. DTC brands are one of the fastest growing groups of TV advertisers, devoting $3.8 billion in media spend to it last year alone. TVSquared’s report uncovers the TV buy elements that are driving response, spanning creative lengths, KPIs, programming genres, dayparts and days of week.

TVSquared analyzed 15 months of performance data and $138 million

Reporting from the Future of Television

VOD Professional contains news, reviews, interviews and analyses from the future of TV. Online video is at a pivotal moment in its evolution and our focus is on writing about monetisation, product development and the people – from service-providers and vendors alike – who help bring brilliant content and services to our screens.

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We have 15 years of experience in working on strategic consulting projects for Netflix, Sony Pictures, Virgin Media and a host of commercial and public service broadcasters in Europe, North America, APAC and MENA. Drop us a line if you need some help or just want to have a geek-out about the industry! And if you’re a product developer, check out our VUIX Library resource which tracks over 500 VOD products, across platforms, from all over the world.

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