Launching in 2020, new service will be ad-supported and reach 90m US households
Viacom’s Paramount Pictures is to make movies for Netflix as part of a new deal between the pair, unveiled at the end of last week.
Speaking on Viacom’s full-year results conference call at the end of the week, Paramount boss James Gianopoulis said that the studio was “exploring new revenue streams in addition to theatrical releases as a producer of first-run films and television for other media platforms”.
The Sony Crackle AVOD service is currently published in three languages, across twenty countries and is available on twenty eight devices. The service has been live since 2007 but in recent years the Crackle product team recognized that consumer consumption patterns had shifted dramatically. The response was to undertake a major overhaul to the Crackle consumer experience. The underlying hypothesis was that viewers, especially those watching on larger screens, valued the serendipity of live TV
Kerensa Samanidis from the BFI, Phil Mordecai from Curzon Home Cinema, Marnie Watson from Wuaki.tv and Efe Cakarel from MUBI come together to give us a short history on simultaneous theatrical and VOD release. They’ll discuss whether VOD services should begin to explore day and date release as part of their overall content acquisition strategy, if so how this offering can be marketed and promoted and what effect, if any, this might have on the