In all of my conversations with industry people this year – at conferences, networking events and private meetings – I’ve yet to find anyone who thinks much of Britbox’s long-term prospects. At best, any enquiry is met with a resigned shrug.
Is Britbox, the new SVOD service from the BBC and ITV which will launch in November, too late to market? Probably, especially after the aborted projects “Kangaroo” and “Canvas” (2005 – 2012). As a