The world’s biggest broadcasters usually have four main revenue streams:
- Content production – which is either commissioned independently, in partnership, or self-funded;
- Content distribution – the content is sold to other broadcasters, perhaps in other territories, or aggregators like Amazon and Netflix;
- Digital revenue – which comes from digital advertising (AVOD) or subscriptions (SVOD);
- And linear advertising income which has traditionally been the biggest pot.
Together, these revenue streams form something of a virtuous circle…