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ITV has announced the launch of its new addressable advertising platform – Planet V. Unveiled on stage tonight at the company’s biggest commercial event of the year, the ITV Palooza at the Royal Festival Hall, by ITV’s Managing Director (Commercial) Kelly Williams and Deputy MD Simon Daglish, the fully programmatic, premium advanced advertising platform will launch at the beginning of 2020.

Planet V will allow advertisers and agencies control over the purchasing of their campaigns

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TV Time, a leading TV and film tracking and insights platform, has announced the acquisition of Mediamorph. Mediamorph’s Content Value Management (CVM) cloud platform powers the largest entertainment companies in the world. The acquisition will fuel the growth of both Mediamorph and TV Time and drive increased customer value through data-driven solutions. 

TV Time provides cross-platform, global consumer insights around television and movies to multinational media companies and content creators. TV Time’s first-party

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Bitmax, the digital media management and licensing company, has signed a multi-year agreement to provide content management and services to High Octane Pictures (HOP), a full-service film distribution and sales agency that cultivates relationships with distributors, financiers, talent agencies and various strategic entertainment partnerships to sell and distribute motion pictures.

As part of the deal, Bitmax will help High Octane maximize the revenue potential of their titles across the international VOD landscape, helping them get

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TVSquared, a leader in TV attribution, released the findings of its 2019 Direct-to-Consumer (DTC) TV Advertising Performance report. DTC brands are one of the fastest growing groups of TV advertisers, devoting $3.8 billion in media spend to it last year alone. TVSquared’s report uncovers the TV buy elements that are driving response, spanning creative lengths, KPIs, programming genres, dayparts and days of week.

TVSquared analyzed 15 months of performance data and $138 million

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IMDb, the #1 movie, TV and celebrity website in the world, announced today that IMDb TV, a free streaming video channel formerly known as IMDb Freedive, will triple its content selection, bringing thousands of new titles to the ad-supported service in the coming months. Additionally, IMDb TV will launch in Europe later this year, bringing a premium collection of movies and TV shows to customers for free.

Through new deals with studios like Warner Bros.,

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ITV, the UK’s biggest commercial broadcaster, today announces that it has signed an exclusive UK and Ireland licensing agreement with Amobee, a global digital advertising technology company, for end-to-end programmatic buying and selling of premium video inventory on the ITV Hub.

This will enable ITV to launch a new, fully programmatic, premium advanced advertising platform, uniquely built using Amobee’s advertising technology which allows advertisers complete control over the purchasing of their campaigns across ITV’s premium

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On January the 7th, the BBC announced plans to reinvent its iPlayer service with the aim of “…making it a destination in its own right, with box sets, live programming and archive titles that champion quality UK content and offer great programmes for longer.

A related consultation document recognises that in the future, “BBC iPlayer will be the main way that audiences watch BBC television programmes and not just a catch-up

Reporting from the Future of Television

VOD Professional contains news, reviews, interviews and analyses from the future of TV. Online video is at a pivotal moment in its evolution and our focus is on writing about monetisation, product development and the people – from service-providers and vendors alike – who help bring brilliant content and services to our screens.

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We have 15 years of experience in working on strategic consulting projects for Netflix, Sony Pictures, Virgin Media and a host of commercial and public service broadcasters in Europe, North America, APAC and MENA. Drop us a line if you need some help or just want to have a geek-out about the industry! And if you’re a product developer, check out our VUIX Library resource which tracks over 500 VOD products, across platforms, from all over the world.

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