Together with Kasia Jablonska of Endemol Shine Group, Francesco Denti, formerly of Fox Networks and now advising the Web Stars Channel Group in Italy, and Simon Murray from Digital TV Research, we explored the AVOD market opportunity, AVOD platforms, how commercial deals are structured, how data is used to assess and optimise how content is performing and the role in MCNs in creating sustainable AVOD businesses.
Together with Simon Thomas of GroupM, Leon Siotis of SpotX and Alan Wolk of TVREV we talked about why, when TV and OTT viewing is soaring, broadcaster advertising revenues have plummeted. We also discussed regional differences between the UK, Europe and the US and the prospects for an advertising recovery later this year and in 2021.
ITV has announced the launch of its new addressable advertising platform – Planet V. Unveiled on stage tonight at the company’s biggest commercial event of the year, the ITV Palooza at the Royal Festival Hall, by ITV’s Managing Director (Commercial) Kelly Williams and Deputy MD Simon Daglish, the fully programmatic, premium advanced advertising platform will launch at the beginning of 2020.
Planet V will allow advertisers and agencies control over the purchasing of their campaigns
TV Time, a leading TV and film tracking and insights platform, has announced the acquisition of Mediamorph. Mediamorph’s Content Value Management (CVM) cloud platform powers the largest entertainment companies in the world. The acquisition will fuel the growth of both Mediamorph and TV Time and drive increased customer value through data-driven solutions.
TV Time provides cross-platform, global consumer insights around television and movies to multinational media companies and content creators. TV Time’s first-party
Bitmax, the digital media management and licensing company, has signed a multi-year agreement to provide content management and services to High Octane Pictures (HOP), a full-service film distribution and sales agency that cultivates relationships with distributors, financiers, talent agencies and various strategic entertainment partnerships to sell and distribute motion pictures.
As part of the deal, Bitmax will help High Octane maximize the revenue potential of their titles across the international VOD landscape, helping them get
TVSquared, a leader in TV attribution, released the findings of its 2019 Direct-to-Consumer (DTC) TV Advertising Performance report. DTC brands are one of the fastest growing groups of TV advertisers, devoting $3.8 billion in media spend to it last year alone. TVSquared’s report uncovers the TV buy elements that are driving response, spanning creative lengths, KPIs, programming genres, dayparts and days of week.
TVSquared analyzed 15 months of performance data and $138 million
IMDb, the #1 movie, TV and celebrity website in the world, announced today that IMDb TV, a free streaming video channel formerly known as IMDb Freedive, will triple its content selection, bringing thousands of new titles to the ad-supported service in the coming months. Additionally, IMDb TV will launch in Europe later this year, bringing a premium collection of movies and TV shows to customers for free.
Through new deals with studios like Warner Bros.,