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ITV, the UK’s biggest commercial broadcaster, today announces that it has signed an exclusive UK and Ireland licensing agreement with Amobee, a global digital advertising technology company, for end-to-end programmatic buying and selling of premium video inventory on the ITV Hub.

This will enable ITV to launch a new, fully programmatic, premium advanced advertising platform, uniquely built using Amobee’s advertising technology which allows advertisers complete control over the purchasing of their campaigns across ITV’s premium

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On January the 7th, the BBC announced plans to reinvent its iPlayer service with the aim of “…making it a destination in its own right, with box sets, live programming and archive titles that champion quality UK content and offer great programmes for longer.

A related consultation document recognises that in the future, “BBC iPlayer will be the main way that audiences watch BBC television programmes and not just a catch-up

Reporting from the Future of Television

VOD Professional contains news, reviews, interviews and analyses from the future of TV. Online video is at a pivotal moment in its evolution and our focus is on writing about monetisation, product development and the people – from service-providers and vendors alike – who help bring brilliant content and services to our screens.

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