HomeCategory Advertising

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At IBC 2019 ThinkAnalytics™ will launch ThinkAdvertising, a new addressable advertising solution that provides pay-TV and OTT providers with deep insights from rich viewing, behavioral and demographic data, supported by ThinkAnalytics viewer personalization and segmentation models. Available now, it will be demonstrated publicly for the first time on the ThinkAnalytics booth (hall 1, stand A74).

By combining data-driven learnings from ThinkAdvertising with their in-house customer and demographic data, TV operators can offer advertisers the

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Synamedia has boosted its senior team with the appointment of Scott Kewley as VP Advanced Advertising and Data Products. Kewley will lead Synamedia’s addressable advertising and data monetization business, building on the firm’s heritage as an industry pioneer through its collaboration with Sky on the development of the AdSmart personalized ad targeting platform.

Kewley has extensive experience in the media and entertainment sector, having worked with tier-one consumer brands and developed strategies and solutions for

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Comscore, a trusted currency for planning, transacting and evaluating media across platforms, and MediaScience, a global leader in scientific, lab-based measurement of consumer interaction with media and advertising, are joining forces to provide deeper insights into how advertising works in the digital era. Through this partnership, Comscore and MediaScience will produce research that addresses how and why cross-platform advertising works, and provide measurement of audience size, behavior, engagement and effect.

Comscore and MediaScience will leverage

Reporting from the Future of Television

VOD Professional contains news, reviews, interviews and analyses from the future of TV. Online video is at a pivotal moment in its evolution and our focus is on writing about monetisation, product development and the people – from service-providers and vendors alike – who help bring brilliant content and services to our screens.

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