HomeCategory Advertising

http://www.vodprofessional.com/wp-content/uploads/2020/05/Speaking-at-OTTQT-6.png

At this week’s OTT Question Time we’re talking about finance in the technology, media and telecoms sector and will be asking – as well as answering – questions including:

  • Mergers and Acquisition deal flow been accelerating the technology, media & telecoms space. Will that continue as we try to exit the mother of all economic downturns?
  • Who will emerge as the winners and who will end up losing? 
  • Will global scale still be a key

http://www.vodprofessional.com/wp-content/uploads/2020/05/OTTQT-1200-1200x720.png

At this week’s OTT Question Time we’re talking about the future of SVOD where we’ll be looking into:

  • SVOD take-up and viewing, in different territories and across demographics, compared to linear, time-shifted, AVOD, TVOD and PVOD
  • How these trends have changed over the past 5 years and since this year’s coronavirus pandemic
  • The average number of SVODs in households across the UK, Europe and North America
  • Consumer behaviour including dipping in and out of specific

Together with Simon Thomas of GroupM, Leon Siotis of SpotX and Alan Wolk of TVREV we talked about why, when TV and OTT viewing is soaring, broadcaster advertising revenues have plummeted. We also discussed regional differences between the UK, Europe and the US and the prospects for an advertising recovery later this year and in 2021.

http://www.vodprofessional.com/wp-content/uploads/2020/03/ITV-1200x720.png

ITV has reported strong growth in its OTT services in Q1 2020. Compared to the same period last year, long form online viewing hours were up 75% to 169.4 million, simulcast viewing was up 112% and reach up 40% on the company’s AVOD product, ITV Hub. ITV is also seeing “good growth for BritBox free trial starts and subscriptions”. Broadcast revenue was up 2% at £500m (2019: £489m) with ITV total advertising up 2% and

http://www.vodprofessional.com/wp-content/uploads/2020/05/OTTQT-1200-1200x720.png

At this week’s OTT Question Time we’re looking into a paradox. Whilst TV and OTT viewing is soaring, broadcaster advertising revenues have plummeted. Is this simply a result of the pandemic – and the associated hits to our national economies – or is there a more nuanced picture? Are there regional differences between the UK, Europe and the US? Which industry sectors are still advertising? And what are the prospects for an advertising bounce-back later

http://www.vodprofessional.com/wp-content/uploads/2019/11/Planet-V-ITV.png

ITV has announced the launch of its new addressable advertising platform – Planet V. Unveiled on stage tonight at the company’s biggest commercial event of the year, the ITV Palooza at the Royal Festival Hall, by ITV’s Managing Director (Commercial) Kelly Williams and Deputy MD Simon Daglish, the fully programmatic, premium advanced advertising platform will launch at the beginning of 2020.

Planet V will allow advertisers and agencies control over the purchasing of their campaigns

http://www.vodprofessional.com/wp-content/uploads/2019/09/JW-Player-Logo.png

JW Player, the world’s most powerful and flexible video platform, today announces the launch of an enhanced Video Player Bidding solution for all clients. Video Player Bidding provides media companies with an integrated solution to connect with high-quality advertisers and brands from across the globe. Since adding three new demand partners over the last six months, the company has seen increased ad yield, reduced latency, and fewer VPAID opt-outs for clients using the product during

Reporting from the Future of Television

VOD Professional contains news, reviews, interviews and analyses from the future of TV. Online video is at a pivotal moment in its evolution and our focus is on writing about monetisation, product development and the people – from service-providers and vendors alike – who help bring brilliant content and services to our screens.

Get our Weekly Industry News Digest

Consulting

We have 15 years of experience in working on strategic consulting projects for Netflix, Sony Pictures, Virgin Media and a host of commercial and public service broadcasters in Europe, North America, APAC and MENA. Drop us a line if you need some help, want to join our next event or just want to have a geek-out about the industry!

VOD Professional, 2019 © All Rights Reserved