Advertising – VOD Professional

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Advertising Broadcasters News VendorsITV Leverages Imagine’s Landmark II for Enhanced Ad Management

Imagine Communications, which provides open, end-to-end ad-tech solutions for broadcasters, content owners, MVPDs and vMVPDs, today announced that a new generation of its Landmark™ Sales solution will improve advertising management for ITV, the UK’s largest commercial television network.

In an extension of Imagine’s longstanding relationship with the network, earlier this summer, ITV completed an upgrade to the more modern, efficient and technically advanced Landmark II system, allowing it to better manage linear airtime sales across

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Advertising Broadcasters Features Finances GrowthHow Quickly is Linear Ad Revenue Falling for Broadcasters?

Kauser Kanji1 week ago2 min

The world’s biggest broadcasters usually have four main revenue streams:

Content production – which is either commissioned independently, in partnership, or self-funded;
Content distribution – the content is sold to other broadcasters, perhaps in other territories, or aggregators like Amazon and Netflix;
Digital revenue – which comes from digital advertising (AVOD) or subscriptions (SVOD);
And linear advertising income which has traditionally been the biggest pot.

Together, these revenue streams form something of a virtuous circle

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Ad Management Advertising News VendorsGlobecast Expands SSDAI Capabilities by Partnering with Ad Insertion Platform in Europe

VOD Pro News1 week ago2 min

Globecast, the global solutions provider for media, has announced that it’s continuing to expand its TV Everywhere OTT video platform via the integration of additional server-side dynamic ad insertion (SSDAI) capabilities, partnering with Switzerland-based Ad Insertion Platform (AIP) in Europe.

Frédéric Torasso, Product Manager TV Everywhere OTT Video with Globecast, said, “The growth in viewer numbers for OTT video services can be seen around the world. However, the monetisation of those services has

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Ad Management Advertising News VendorsThinkAnalytics to Launch ThinkAdvertising at IBC 2019

VOD Pro News2 weeks ago2 min

At IBC 2019 ThinkAnalytics™ will launch ThinkAdvertising, a new addressable advertising solution that provides pay-TV and OTT providers with deep insights from rich viewing, behavioral and demographic data, supported by ThinkAnalytics viewer personalization and segmentation models. Available now, it will be demonstrated publicly for the first time on the ThinkAnalytics booth (hall 1, stand A74).

By combining data-driven learnings from ThinkAdvertising with their in-house customer and demographic data, TV operators can offer advertisers the

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Advertising Finances News VendorsSynamedia Hires New VP & CFO

VOD Pro News3 weeks ago2 min

Synamedia has boosted its senior team with the appointment of Scott Kewley as VP Advanced Advertising and Data Products. Kewley will lead Synamedia’s addressable advertising and data monetization business, building on the firm’s heritage as an industry pioneer through its collaboration with Sky on the development of the AdSmart personalized ad targeting platform.

Kewley has extensive experience in the media and entertainment sector, having worked with tier-one consumer brands and developed strategies and solutions for

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Ad Measurement Advertising News PartnershipsComscore & MediaScience Announce Strategic Partnership for Industry Thought Leadership Studies on Cross-Platform Advertising

VOD Pro News3 months ago2 min

Comscore, a trusted currency for planning, transacting and evaluating media across platforms, and MediaScience, a global leader in scientific, lab-based measurement of consumer interaction with media and advertising, are joining forces to provide deeper insights into how advertising works in the digital era. Through this partnership, Comscore and MediaScience will produce research that addresses how and why cross-platform advertising works, and provide measurement of audience size, behavior, engagement and effect.

Comscore and MediaScience will leverage

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