HomeCategory Advertising

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ITV has announced the launch of its new addressable advertising platform – Planet V. Unveiled on stage tonight at the company’s biggest commercial event of the year, the ITV Palooza at the Royal Festival Hall, by ITV’s Managing Director (Commercial) Kelly Williams and Deputy MD Simon Daglish, the fully programmatic, premium advanced advertising platform will launch at the beginning of 2020.

Planet V will allow advertisers and agencies control over the purchasing of their campaigns

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JW Player, the world’s most powerful and flexible video platform, today announces the launch of an enhanced Video Player Bidding solution for all clients. Video Player Bidding provides media companies with an integrated solution to connect with high-quality advertisers and brands from across the globe. Since adding three new demand partners over the last six months, the company has seen increased ad yield, reduced latency, and fewer VPAID opt-outs for clients using the product during

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Imagine Communications, which provides open, end-to-end ad-tech solutions for broadcasters, content owners, MVPDs and vMVPDs, today announced that a new generation of its Landmark™ Sales solution will improve advertising management for ITV, the UK’s largest commercial television network.

In an extension of Imagine’s longstanding relationship with the network, earlier this summer, ITV completed an upgrade to the more modern, efficient and technically advanced Landmark II system, allowing it to better manage linear airtime sales across

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The world’s biggest broadcasters usually have four main revenue streams:

  • Content production – which is either commissioned independently, in partnership, or self-funded;
  • Content distribution – the content is sold to other broadcasters, perhaps in other territories, or aggregators like Amazon and Netflix;
  • Digital revenue – which comes from digital advertising (AVOD) or subscriptions (SVOD);
  • And linear advertising income which has traditionally been the biggest pot.

Together, these revenue streams form something of a virtuous circle

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Globecast, the global solutions provider for media, has announced that it’s continuing to expand its TV Everywhere OTT video platform via the integration of additional server-side dynamic ad insertion (SSDAI) capabilities, partnering with Switzerland-based Ad Insertion Platform (AIP) in Europe.

Frédéric Torasso, Product Manager TV Everywhere OTT Video with Globecast, said, “The growth in viewer numbers for OTT video services can be seen around the world. However, the monetisation of those services has

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At IBC 2019 ThinkAnalytics™ will launch ThinkAdvertising, a new addressable advertising solution that provides pay-TV and OTT providers with deep insights from rich viewing, behavioral and demographic data, supported by ThinkAnalytics viewer personalization and segmentation models. Available now, it will be demonstrated publicly for the first time on the ThinkAnalytics booth (hall 1, stand A74).

By combining data-driven learnings from ThinkAdvertising with their in-house customer and demographic data, TV operators can offer advertisers the

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Synamedia has boosted its senior team with the appointment of Scott Kewley as VP Advanced Advertising and Data Products. Kewley will lead Synamedia’s addressable advertising and data monetization business, building on the firm’s heritage as an industry pioneer through its collaboration with Sky on the development of the AdSmart personalized ad targeting platform.

Kewley has extensive experience in the media and entertainment sector, having worked with tier-one consumer brands and developed strategies and solutions for

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Comscore, a trusted currency for planning, transacting and evaluating media across platforms, and MediaScience, a global leader in scientific, lab-based measurement of consumer interaction with media and advertising, are joining forces to provide deeper insights into how advertising works in the digital era. Through this partnership, Comscore and MediaScience will produce research that addresses how and why cross-platform advertising works, and provide measurement of audience size, behavior, engagement and effect.

Comscore and MediaScience will leverage

Reporting from the Future of Television

VOD Professional contains news, reviews, interviews and analyses from the future of TV. Online video is at a pivotal moment in its evolution and our focus is on writing about monetisation, product development and the people – from service-providers and vendors alike – who help bring brilliant content and services to our screens.

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