AdvertisingBroadcastersFeaturesOperatorsOTT Question TimePostsStrategySVODOTT Question Time #5: The Future of SVOD
Together with Simon Murray of Digital TV Research, Maria Rua Aguete of Omdia and Jonathan Broughton of Media Business Insight we talked about SVOD take-up, the average number of SVODs per household, changing consumer behaviours and the elasticity of viewer’s TV / SVOD spending compared to the rest of their entertainment budgets.