Ad MeasurementAdvertisingNewsPartnershipsComscore & MediaScience Announce Strategic Partnership for Industry Thought Leadership Studies on Cross-Platform Advertising
Comscore, a trusted currency for planning, transacting and evaluating media across platforms, and MediaScience, a global leader in scientific, lab-based measurement of consumer interaction with media and advertising, are joining forces to provide deeper insights into how advertising works in the digital era. Through this partnership, Comscore and MediaScience will produce research that addresses how and why cross-platform advertising works, and provide measurement of audience size, behavior, engagement and effect.
Comscore and MediaScience will leverage
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