Together with Simon Murray of Digital TV Research, Maria Rua Aguete of Omdia and Jonathan Broughton of Media Business Insight we talked about SVOD take-up, the average number of SVODs per household, changing consumer behaviours and the elasticity of viewer’s TV / SVOD spending compared to the rest of their entertainment budgets.
At this week’s OTT Question Time we’re talking about finance in the technology, media and telecoms sector and will be asking – as well as answering – questions including:
At this week’s OTT Question Time we’re talking about the future of SVOD where we’ll be looking into:
Together with Wim Ponnet of Endemol Shine, Emma Tibbetts, the former GM of UKTV Play and now founder of Chuck Data and Mike Sid of Whip Media Group, we talked about the making, selling and scheduling of content in this time of lockdowns and social distancing.
Together with Simon Thomas of GroupM, Leon Siotis of SpotX and Alan Wolk of TVREV we talked about why, when TV and OTT viewing is soaring, broadcaster advertising revenues have plummeted. We also discussed regional differences between the UK, Europe and the US and the prospects for an advertising recovery later this year and in 2021.
ITV has reported strong growth in its OTT services in Q1 2020. Compared to the same period last year, long form online viewing hours were up 75% to 169.4 million, simulcast viewing was up 112% and reach up 40% on the company’s AVOD product, ITV Hub. ITV is also seeing “good growth for BritBox free trial starts and subscriptions”. Broadcast revenue was up 2% at £500m (2019: £489m) with ITV total advertising up 2% and
At this week’s OTT Question Time we’re looking into a paradox. Whilst TV and OTT viewing is soaring, broadcaster advertising revenues have plummeted. Is this simply a result of the pandemic – and the associated hits to our national economies – or is there a more nuanced picture? Are there regional differences between the UK, Europe and the US? Which industry sectors are still advertising? And what are the prospects for an advertising bounce-back later
ITV has announced the launch of its new addressable advertising platform – Planet V. Unveiled on stage tonight at the company’s biggest commercial event of the year, the ITV Palooza at the Royal Festival Hall, by ITV’s Managing Director (Commercial) Kelly Williams and Deputy MD Simon Daglish, the fully programmatic, premium advanced advertising platform will launch at the beginning of 2020.
Planet V will allow advertisers and agencies control over the purchasing of their campaigns
Another year, another IBC and my first impressions were that this one would be interesting only for its lack of interestingness. I was mistaken -- in a good way.
JW Player, the world’s most powerful and flexible video platform, today announces the launch of an enhanced Video Player Bidding solution for all clients. Video Player Bidding provides media companies with an integrated solution to connect with high-quality advertisers and brands from across the globe. Since adding three new demand partners over the last six months, the company has seen increased ad yield, reduced latency, and fewer VPAID opt-outs for clients using the product during
