From personalised content recommendation to addressable advertising, predicting customers who are about to churn to routing video traffic through the most efficient networks, use cases for AI in the OTT industry are on the rise; affecting both front and backends. It’s a fascinating subject and one that we’ll be discussing at OTT Question Time this week, Thursday 22nd April, 4pm UK.
Together with Katheryn Needham, Head of TV / Digital and Business Development