From personalised content recommendation to addressable advertising, predicting customers who are about to churn to routing video traffic through the most efficient networks, use cases for AI in the OTT industry are on the rise; affecting both front and backends. It’s a fascinating subject and one that we’ll be discussing at OTT Question Time this week, Thursday 22nd April, 4pm UK.
Together with Katheryn Needham, Head of TV / Digital and Business Development
For me, live-to-VOD is the real-time embodiment of the “glass to glass process”: getting content from the camera where the footage is being filmed to the end-user’s viewing device. But the elegance and simplicity of that proposition masks an underlying world of complexity. During this session of OTT Question Time we delved deep into live-to-VOD and got to grips with how it works, the challenges involved and the technologies and solutions that help power it.
Even before the pandemic hit, and new educational content was created by broadcasters all over the world to help children keep learning while in lockdown at home, kid’s OTT was going places.
In 2019, Disney had three animated features – Frozen 2, The Lion King and Toy Story 4 – that all exceeded $1bn revenue, Disney+ now has over 100m subscribers, and the company committed to spending $15bn per annum in content by 2024
