In the OTT world, content is king and one of the most popular content types of all is football. Best enjoyed live, football transcends pay models and is watched via AVOD, SVOD and TVOD (pay-per-view). It crosses national and international boundaries in terms of where the fans are. And as well as the actual matches, leagues and tournaments themselves, football comes with a whole array of surrounding content including interviews, press conferences, build-ups and analysis. Football is an industry unto itself and it was the topic of this week’s OTT Question Time this week (Thursday 29th April).
Together with Gareth Capon, CEO of Grabyo, Simon Brydon, Senior Director for Sports Rights & Anti-Piracy at Synamedia, Matt McKiernan, COO at StreamAMG and Luke Gaydon, Business Development Sports at Accedo we talked about football and OTT and discussed:
- How and where football is currently watched (live, on-demand, via pirated streams)
- How it’s monetised by individual clubs as well as national leagues and international organisations like UEFA and FIFA
- Whether clubs could launch their own D2C offerings rather than bundling rights
- Evolving viewer trends
- And the challenges and opportunities for football via OTT
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ABOUT KAUSER KANJI
Kauser Kanji has been working in online video for 19 years, formerly at Virgin Media, ITN and NBC Universal, and founded VOD Professional in 2011. He has since completed major OTT projects for, amongst others, A+E Networks, the BBC, BBC Studios, Channel 4, DR (Denmark), Liberty Global, Netflix, Sony Pictures, the Swiss Broadcasting Corporation and UKTV. He now writes industry analyses, hosts an online debate show, OTT Question Time, as well as its in-person sister event, OTT Question Time Live.