OTT Question TimePostsOTT Question Time #26 – OTT Predictions for 2021

Kauser KanjiJanuary 12, 2021

At OTT Question Time this week (Thursday 14 January, 4pm UK), we rang in 2021 with some industry predictions for the year ahead. Together with renowned analysts Allan McLennan of PADEM Media Group, Maria Rua Aguete of OMDIA, Simon Murray of Digital TV Research and Tony Maroulis of Ampere Analysis we discussed:

  • The upcoming launches (or international rollouts) of new SVODs like Peacock and HBO Max
  • The prospects for the incumbent streamers like Netflix, Amazon and Disney (wow, Disney is already an incumbent!)
  • Experimenting with pay models
  • PVOD and day and date release
  • Potential mergers and acquisitions 
  • And whether the rise in OTT viewing last year can be sustained