During this episode of OTT Question Time we talked about the future of SVOD. Specifically:
SVOD take-up and viewing, in different territories and across demographics, compared to linear, time-shifted, AVOD, TVOD and PVOD
How these trends have changed over the past 5 years and since this year’s coronavirus pandemic
The average number of SVODs in households across the UK, Europe and North America
Consumer behaviour including dipping in and out of specific SVODs and the uptake of niche SVOD services
And the elasticity of viewer’s TV / SVOD spending compared to the rest of their entertainment budgets which include cinema, editorial, “experiences”, gaming, music, restaurants and social media.
Joining us on the panel for OTTQT #5 were Simon Murray, Principal Analyst at Digital TV Research, Maria Rua Aguete, Executive Director, Media & Entertainment at Omdia and Jonathan Broughton, Lead Analyst at Media Business Insight.
Please login to watch this video. Alternatively, register now for free access.
Privacy & Cookies Policy
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.