NetflixSVODUI / UXVideoVUIX 2016 ConferenceVUIX 2016 – Paolo Malabuyo – Connecting Art and Science: a UX Designer’s Journey

Kauser KanjiNovember 30, 2018

Come on this designer’s journey of discovery of A/B testing, a greatly misunderstood and often maligned tool. This is not simply about testing button colors and page layouts, but applying it at a strategic level to inform design from concept to shipped product and see how this is applied in the Netflix user experience. Gain practical insights on how to harness the scientific method in the pursuit of great design.