BroadcastersVideoVUIX 2016 ConferenceVUIX 2016 – Paul Kanareck – OTT Product Development: Drivers & Decision-Making

Kauser KanjiOctober 28, 2016

One year on from the launch of ITV Hub, Paul Kanareck, ITV’s Group Director of Online, evaluates some of the key creative and commercial choices faced by broadcasters and OTT service-providers when it comes to product development: how much experimentation is possible when testing new products and price models? Do different content types play better on different devices? And what VOD-related decisions will ITV itself be making over the next few years?